Advertisements

Whenever someone opens the idiot box i.e. television, one could see a lot no of channels, lot no of serials & a lot no of advertisements. Usually people watch advertisements when they are switching channels.

There are lots of advertisements shown on television which one might remember or might not remember. But there are certain advertisements which actually are nicely made & are remembered by people. Most of the old time ones are still registered in my memories. But not all advertisements are good & most of the times such advertisements send an obvious wrong message.

Advertisements are one of the most strongest methods for the promotion of a company's products & with so many of them coming on TV & obviously so many people watching TV, according to me should be made in a very organised manner & should send correct messages. As people tend to believe & follow what they see on TV, advertisements do play an important role.


For e.g. when they promote fairness creams or creams which make a person look younger or certain shampoos, does anybody think , how come after application of the above mentioned products, the consumer would have a fairer skin, look young or have a very good, thick, long hair? How come after application of these products the consumer would start looking like a star who features in that advertisements?

Nowadays there are a lot of health drinks that are promoted. Now many of them claim that for the children who do not eat the home food properly, should be given these health drinks. Drinking them would make the children grow, make them taller, sharper, stronger. When I watch these adds, I get an impression that if the children do not eat home food replace the food with the  health drinks who give the children all the nutrients contained in the home made food. Obviously all the mothers who do not know the real concept would just give these health drinks if their children refuse to eat home made food.

The above concept also applies to different types of noodles that contain a lot of MAIDA, which obviously is not good for health. Nowadays a lot of wheat noodles are being advertised. Adding certain vegetables in these noodles makes them healthy.....................................

But there are certain advertisements today which show a good message.


For e.g. the surf excel add. Two small children, both brother & sister are walking home from school. The sister does not watch a mud puddle & falls in it. She starts to cry. But her brother, to cheer her up hits the mud puddle. Then the liner of Daag Ache hai comes. The product's other adds are also good, like the teacher & the dog add & the recent one of how 3 small boys tease one of their friends but he does not take revenge but helps them. Such adds should be made which induce positive thoughts in people especially children

From this post I just wanted to tell the readers the impact of TV & certain other mediums which hold a lot of significance in people's life & if rightly used can definitely leave a positive impact.

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